| OPERATIONAL EFFECTIVENESS IS NOT STRATEGY OPERATIONAL EFFECTIVENESS IS NECESSARY BUT NOT SUFFICIENT OE MEANS PERFORMING SIMILAR ACTIVITIES BETTER THAN RIVALS STRATEGY MEANS PERFORMING DIFFERENT ACTIVTIES OR SIMILAR ACTIVITIES IN DIFFERENT WAYS JAPANESE COMPANIES RARELY HAVE STRATEGIES MOST JAPANESE COMPANIES IMITATE & EMULATE ONE ANOTHER THUS, OE IS WHAT DISTINGUISHES ONE FIRM FROM ANOTHER HOMOGENIZATION OF COMPETITIVE ADVANTAGES STRATEGY RESTS ON UNIQUE ACTIVITIES STRATEGY IS ACTING DIFFERENTLY THAN RIVALS DO SO, STRATEGY IS NOT SERVING CUSTOMERS BUT SERVING THEM BETTER THAN OTHERS DO STRATEGY IS PERCEIVING NEW POSITIONS TO WOO CUSTOMERS STRATEGIC POSITIONS & GENERIC STRATEGIES GENERIC STRATEGIES 1) COST LEADERSHIP 2) DIFFERENTIATION 3) FOCUS STRATEGIC POSITIONS BASED ON CUSTOMERS’ NEEDS (TRADITIONAL SEGMENT TARGETING) CUSTOMERS’ ACCESSIBILITY (CARMIKE CINEMAS; CITIES < 200,000) VARIETY OF A COMPANY’S PRODUCTS OR SERVICES (A CHOICE BASED ON PRODUCT/SERVICE, NOT CUSTOMER SEGMENT; JIFFY LUBE) |
