| OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK BACKGROUND INFORMATION MOTOROLA HAS HIGH ASPIRATIONS FOR ITS CHINA BUSINESS MOTOROLA’S CHINA BUSINESS SPANS SIX PRODUCT CATEGORIES STRATEGY MOTOROLA’S HANDSET STRATEGY COMBINES AN ATTRACTIVE PRODUCT RANGE WITH SUPERB VALUE CHAIN MANAGEMENT PRODUCT/MARKET KEY MESSAGES - PRODUCT/MARKET MOTOROLA HAS RECENTLY FOCUSED ON BUILDING OUT ITS LOW-END PRODUCT PORTFOLIO MOTOROLA MODELS ARE MORE FUNCTION-DRIVEN THAN NOKIA MOTOROLA HAS HIGHER SHARES IN CHINA IN FASHION AND BUSINESS SEGMENTS MOTOROLA HAS DRIVEN SALES INCREASES PARTICULARLY IN THE LOW-END PRODUCTS MOTOROLA’S MARKET SHARE IS RELATIVELY CONSISTENT ACROSS TIER CITIES AND GEOGRAPHIES VALUE CHAIN STRATEGY KEY MESSAGES - VALUE CHAIN STRATEGY MOTOROLA’S VALUE CHAIN HAS EVOLVED OVER THE PAST THREE YEARS MOTOROLA’S KEY STRENGTHS LIES IN ADVANCED TECHNOLOGY, COMMITTED PROMOTION, WIDE DISTRIBUTION NETWORKS AND QUALITY AFTER-SALES SERVICES |
