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南京大学商学院--企业战略管理18 |
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| 课件分类：战略管理 |
课件大小：0KB |
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| 下载等级：普通会员 [ 会员登录 ] |
上传时间：2006/5/29 13:16:22 |
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| 课件介绍： |
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| 第十八讲 Competitive Strategy in Declining Industries 1.1 Structural Determinants of Competition in Decline 1.2 Strategic Alternatives in Declining Industries 1.3 How to Choose a Suitable Strategy in Decline 1.4 Some Pitfalls in Decline and Preparing for Decline 1.1 Structural Determinants of Competition in Decline ⑴CONDITIONS OF DEMAND ①uncertainty (in firms’ perceptions of future demand) ②rate and pattern of decline (slowly; precipitously) ③structure of remaining demand pockets(bargaining power) ④cause of decline: technological substitution; demographics; shifts in needs. ⑵EXIT BARRIERS ①durable and specialized assets; ②fixed costs of exit; ③strategic exit barriers; ④information barriers; ⑤managerial or emotional barriers; ⑥government and social barriers; ⑦mechanism for asset disposition; |
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