| 第十八讲 Competitive Strategy in Declining Industries 1.1 Structural Determinants of Competition in Decline 1.2 Strategic Alternatives in Declining Industries 1.3 How to Choose a Suitable Strategy in Decline 1.4 Some Pitfalls in Decline and Preparing for Decline 1.1 Structural Determinants of Competition in Decline ⑴CONDITIONS OF DEMAND ①uncertainty (in firms’ perceptions of future demand) ②rate and pattern of decline (slowly; precipitously) ③structure of remaining demand pockets(bargaining power) ④cause of decline: technological substitution; demographics; shifts in needs. ⑵EXIT BARRIERS ①durable and specialized assets; ②fixed costs of exit; ③strategic exit barriers; ④information barriers; ⑤managerial or emotional barriers; ⑥government and social barriers; ⑦mechanism for asset disposition; |
