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国汉高公司进入中国市场策略项目建议 |
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| 课件分类：项目管理 |
课件大小：0KB |
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| 下载等级：VIP会员 [ VIP会员登录 ] |
上传时间：2006/4/11 10:30:50 |
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| 课件介绍： |
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| Contents Page A. Fierce competition from international and domestic players has imposed 3 great challenge on Henkel B. To achieve turnaround, Henkel should adopt an aggressive expansion strategy 10 C. Roland Berger will help develop the appropriate strategy: project outline 12 D. Project organization and time frame 22 E. value of the project 12 F. Roland Berger is a best partner of Henkel to exploit China detergent market: 12 selected reference Annex A: Case study - Qiqiang 32 Annex B: Case study - P&G 42 |
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